Skip to main content

The Best 10 Tips on How to Use rockbird media to Grow your Business

3 Biggest eCommerce Trends- Whyte Creations

The global eCommerce landscape has seen immense growth over the past few years. With the vast reach of eCommerce, making a successful entry into the online marketplace proves to be an equally attractive and challenging proposition for businesses, especially SME’s.

Regionally, Qatar’s eCommerce industry has received timely guidance and support from the government to encourage existing as well as upcoming companies leverage the benefits of eCommerce web design in Qatar.

Like any other technology-based industry, staying updated on the dynamic eCommerce trends for 2017 help enhance your online stores success as well as overall consumer experience.

In this blog-post, Whyte Company highlights three progressive eCommerce trends for 2017 which we think will continue to evolve as the year pans out. The emphasis should remain on optimizing user experience, getting more and more products into the spotlight, and converting casual visitors into a loyal customer base.

1) Marketing Automation
Marketers also find marketing automation tools getting smarter with leading edge software to predict which visitors purchasing behaviour. Automated recommendations are directly determined by what a particular customer bought or clicked when they visited your store previously.

How it works?
Cart abandonment is a common scenario for eCommerce stores. It’s a situation where website visitors browse the site for a product, add the product to the shopping cart and leaves without completing the purchase transaction.

Automated marketing enables you send emails to this customer with a reminder about the forgotten or incomplete purchase, ask for feedback while trying to ascertain why the purchase was not completed and even offer a suitable discount or freebie.

2) Big Data Usage
With growing importance of big data analytics, eCommerce companies in Qatar have become one of the fastest adopters of the trend in a bid to be data driven and make good business decisions.
eCommerce companies will continue to collect and analyse their big data to accrue accurate analyses with an outlook to make correct decisions and enhance operational efficiency, cost reductions, and reduced risk, with the help of some type of business analysis software.

How it works?
The more data collected through various strategic touch points like loyalty programs, consumers site browsing pattern and past purchase behaviour, the better knowledge eCommerce companies gain about their consumers. This analysis further empowers eCommerce companies to roll out customer segmentation and offer tailor-made products or services based on their needs.

Big-data analysis helps in personalizing communication, improving customer experience, manage supply chain using data, utilizing predictive analytics and more.

3) Beacon Technology
Retailers can use virtual beacon technology to advantage given the adoption of m-commerce (mobile apps) and e-commerce often running parallel to retail stores. Beacon technology enables mobile phones to map signals transmitted via beacons placed in a physical environment. Contrary to traditional beacons, virtual beacon technology is a cost-effective and advanced method of connecting with customers.

Through Bluetooth technology, beacons offer brands and businesses a powerful tool that can deliver real-time, relevant messages to individual customers as they walk around a store.

For instance, when customers who have downloaded your mobile app, enter a store equipped with the technology, it is possible for to send them a relevant message notification for discounts. Few features of virtual beacon technology may include easy logistics, speed & accuracy, power efficiency, iOS and android compatibility and more.

As the year progresses, Team Whyte will continue to map few more popular eCommerce trends for 2017 including the rise in m-Commerce stores, multi-channel shopping, social selling, better delivery options and evolution of a content-rich experience for customers. For more details on key eCommerce website features for higher consumer engagement, do read our two-part series blog-post here.

Avail some of the best eCommerce solutions in Qatar, connect with Whyte Company Qatar today for a FREE quote or simply drop in for a visit at our office in Doha.

Comments

Popular posts from this blog

The Best 10 Tips on How to Use rockbird media to Grow your Business

  Photo credit: rockbird media - Bespoke Meeting. “Your company can grow to its highest potential by investing in numerous summits and conventions. To identify the business solutions you require, use innovation and keep up with emerging industry trends.” Business owners have many different tasks to juggle on a day-to-day basis. One of those tasks may be creating and publishing content for their website or blog. If you're feeling overwhelmed by the task, or don't have the time to do it yourself, consider using rockbird media. Rockbird can help you create an online strategy that will reach new customers and grow your business. Plus, our team of skilled professionals can take care of all of the content creation for you. So what are you waiting for? Contact us today and let us show you how we can help your business rock! Are you looking for a way to take your business to the next level? Rockbird media can help! We are a full-service media company that can help you with everything f

How to speed up HP LAPTOP and speed it up|contact hp support

Speed is a major concern in HP laptops, like any other laptop. If your hp helpline number is running slow, learn the basic steps here to make your hp contact number +1-800-673-8163 faster and quicker. Below, you will find steps with complete instructions to speed up your HP laptop, if you want a technician help from professionals, use the hp support phone number to reach the best help desk. Either your laptop is new or old, the most important thing is that you need to update your laptop with the latest OS, or the update is fully installed. Call our 24*7 HP Helpdesk number 1-800-673-8163. Find support options like Chat, Phone Support or email helpdesk specific to your HP products. Looking to Contact HP helpdesk? Or Need support with your HP device. Don't panic, Contact us & let our HP helpdesk support specialists to set you back up. Microsoft Windows 10 is a default part of all new HP notebooks in 2018; so it is not enough to have Windows 10 OS on your new laptop. When Windows i

Hearing Aid Brands - Ashclinic

5% of the world’s population suffers from hearing loss. Helen Keller once said, Blindness separates people from things; Deafness separates people from people. Not being able to hear your loved ones is the most traumatic experience, and We at Atharva Speech & Hearing Care Pvt Ltd understand this and work hard everyday to provide you with end-to-end solutions so that you can experience the beauty of hearing your loved ones. Atharva Speech and Hearing care is the hearing aid service provider with hearing centers spread all over Mumbai and Goa. Founded in 1998, Atharva speech and hearing care have more than 22 years of experience in treating hearing loss with different types of hearing devices. https://www.ashclinic.com/index.html, Atharva Speech & Hearing Care Pvt Ltd is known for treating it’s patients with high quality services and with utmost care and warmth. You experience hearing loss, when you are not able to hear sound partially or completely with both your ears. Hearin