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Social Media Presence in This Pandemic in India

During this Pandemic situation Business people are struggling to get new leads. But something that you need to seriously look up before plan you complains about this situation. Growth and usage of Social Media applications in Pandemic are drastically growing; here are some facts where you need to seriously consider growing your business.
In India, during this Lock down, People are turning to social media to consume news and communicate with their friends and loved ones. Our people have spend more than four hours a day on social media — an 87 percent increase from the previous year. 75 percent of people spent more time on Facebook, Instagram, LinkedIn and Twitter compared to the previous year.
As per the results of a survey on the impact of the corona virus (COVID-19) pandemic on media usage across India, it was observed that there was a spike in usage of social networking applications in the first phase of the nation-wide lock-down. This stabilized in the following weeks with individual users reporting to have used social networking applications for approximately five hours between March 28 and April 3, 2020. In comparison, users spent just over three hours using these applications in the weeks preceding the corona virus lock-down.
An active social media presence has always been imperative for brands to communicate, meet consumer needs, and build trust. In the wake of the pandemic, more and more businesses are increasingly going online. Instagram even highlighted brands need to engage with their customers directly and created AR Filters, an exciting avenue that goes a long way when it comes to brand recall.
Factual data about online users
- 40% of online users count on social media when making a purchase decision.
- The average person now spends more time online than with TV and all other media.
- 80% of consumers say they do a lot of online research before making significant purchase decisions.
- Over 250 million Indian users visit Facebook on mobile each day.
Social media is an important tool to reassure your customers and let them know that you are doing everything possible to mitigate the reach of COVID-19, while continuing to serve them successfully. Not only can you reach and assure your current customers of your continued presence and efforts, this is a great opportunity to reach a new audience.
So, this will be the right time for all the businesses to come up with their social presence and create the awareness of your business by targeting the right audience and location and show up to the online world in the right manner, to attract your right clients. Yes, it is possible.
Want to know more about the current social media strategy and digital marketing techniques, reach us on Webamics.

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