Web Development Issues: The Top 5 Reasons Why Websites Fail


Your website has been up for a while now, but it does not seem to be bringing in the business you want as promised by your web development company. A website is judged on several criteria’s, including design, copy, quality, & ease of use. If something seems off to the visitor, they will not only not take the desired action—they probably won’t come back.

If you want to know why your website is not generating the desired business the following 5 reasons could be to blame.

1. Lack of Promotion

It doesn’t actually matters how well your website looks, how efficiently the content is written and how great the functionality is – If no one is visiting your site, then it’s not going to fetch you the desired business.

Every website, in order to be successful need traffic and you need to promote your website to drive relevant traffic to it. This includes:

•       SEO
•       Advertising
•       Online Marketing
•       Social Media Marketing
•       PPC
•       PR

2. It’s Not Responsive

More number of mobiles are been used today to view website instead of laptops or desktops and your website design should be compatible to mobiles.

Your website needs should look great and work perfectly on all kinds of devices. In fact, search engines have already started ranking down the websites that aren’t mobile compatible.

3. Poor Design

Your website design speaks a lot about your business. A company’s website today is likely to be the first port of call for your potential customers and you only get one chance to make a first impression!

If your website is poorly designed, looks out of date or is in a style that’s inappropriate for your market – then your customers are likely to go elsewhere.

4. Too slow

 In this superfast 4G era, people expect your website to load faster. According to Google, the majority of website users expect to load a site in 3 seconds or less.

Every second counts and if your website takes longer to load, customers start abandoning it to look elsewhere-possibly costing you sales. Ensuring that your website is properly configured and optimised well will help to slash loading times. Investing in reliable, high quality hosting also ensures that your website stays up to speed.

5. Failure to optimise

If your customers can’t find you online (or they find your competitors first), your business isn’t going to perform online as it could.

For most customers, the buying process starts with a Google search, which is why it’s essential that you take steps to optimise your site for the search engines. Quality content, the right keywords and an effective, ongoing SEO strategy will all help to improve the visibility of your site & encourage quality traffic.


Do not settle for a website that does not deliver you the desired results. Get support of the professional Web Development Company and drive your business performance online with a fantastic, custom-designed website.

Web Development Issues: The Top 5 Reasons Why Websites Fail |

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