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  Lesson 4: Fulfilment by Merchant (FBM) vs Fulfilment by Amazon (FBA) Hello friends! Hope this day is a wonderful one for you! Today we explore various options to process orders on Amazon and look at the pros & cons of all options together! Fulfilment = Timely Dispatch of Order + Timely Delivery of Order + Customer Service FBA stands for  Fulfilment by Amazon . The term is self-explanatory i.e., fulfilment of the orders will be taken care of by Amazon. On the other hand, FBM stands for Fulfilment by Merchant, which means that timely dispatch, timely delivery & customer service will be taken care of by the Seller. FBM  c an be done in 2 ways — Easy Ship & Self Ship. Under Easy Ship, Amazon Courier (ATS) picks up the packed and labelled packets from your place and delivers them to customers. In the case of returns, it picks up the packets from the customers and delivers the packets back to you at no extra cost for reverse logistics. Whereas, under Self Ship, we as sellers ha