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What is Core Web Vital in SEO and How It's Effect Website Ranking?

 Website optimization has become a critical aspect for businesses in this digital age, and it's crucial to understand how various elements contribute to the overall ranking of a website. Core Web Vital, a new ranking factor introduced by Google in May 2020, is one of the most significant elements that impact the ranking of a website in the search engine results pages (SERP). In this article, we will discuss what Core Web Vitals are and how they affect website ranking in SEO.

What are Core Web Vitals?

Core Web Vitals are a set of performance metrics that Google considers essential to deliver a high-quality user experience on the web. These metrics measure the loading speed, interactivity, and stability of a website, and provide valuable insights into the user experience of a website. Google has identified three primary Core Web Vitals, which are as follows:

Largest Contentful Paint (LCP): This metric measures the loading speed of a website's main content. It's essential to ensure that the LCP is fast, as slow loading times can result in high bounce rates, which negatively impact the ranking of a website in the SERP.

First Input Delay (FID): This metric measures the interactivity of a website. It measures the time it takes for a website to respond to the first user interaction, such as clicking a button or filling out a form. A fast FID ensures that the website is responsive and provides a good user experience.

Cumulative Layout Shift (CLS): This metric measures the visual stability of a website. It measures the unexpected layout shifts that occur during the loading of a website. A high CLS can result in a poor user experience, as users may accidentally click on incorrect links or buttons due to unexpected layout shifts.

How do Core Web Vitals Impact Website Ranking?

Google uses Core Web Vitals as a ranking factor in the SERP to measure the overall user experience of a website. A website with a high score in Core Web Vitals is considered to provide a better user experience compared to a website with a low score. As a result, a website with a high score in Core Web Vitals is likely to rank higher in the SERP compared to a website with a low score.

It's important to note that Core Web Vitals are just one of the many ranking factors used by Google in the SERP. Other factors, such as content quality, backlinks, and keyword relevance, also play a significant role in determining the ranking of a website in the SERP. However, Core Web Vitals are becoming increasingly important, and it's crucial for businesses to prioritize the optimization of their websites to improve their scores in Core Web Vitals.

How to Optimize Core Web Vitals for Better Website Ranking

Optimizing Core Web Vitals is crucial for improving the ranking of a website in the SERP. Here are some tips to help businesses optimize their websites for Core Web Vitals:

Reduce the size of images and other media files: Large media files can significantly slow down the loading speed of a website, which negatively impacts the LCP. To reduce the size of media files, businesses can use image compression tools or serve scaled images.

Use efficient CSS and JavaScript: Inefficient CSS and JavaScript code can slow down the loading speed of a website and negatively impact the LCP. To optimize CSS and JavaScript code, businesses can minify the code and use browser caching.

Minimize third-party scripts: Third-party scripts, such as social media widgets and ad networks


Author:- Ravi Kiran is the author or this article. He is 6 years of experience in content writing.


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